Africafornorway Campaign@Haraldmeetsworld

It`s advent-time @Haraldmeetsworld and I was wondering how to find something to write about which includes poverty, charity-giving, world & Norway in the same wrapped package. I`m writing this in English so I can show the post to Americans too, as well as Norwegians. I found this campaign, that I thought was highly interesting called; Africa For Norway. This campaign is made by Norwegian-Film-Insitute students who made this film to break down sterotypical attitudes in Norway against Africans. They played the card the other way around with Africans view of Norway and took a spinoff on this, and I think it`s highly humorous and still up-to-date important in today`s society. It is advent-time and charity-spirit is on top here in the US and in Norway as well, so that`s the reason why I have this post written.

I am quoting the web-site;

Imagine if every person in Africa saw the «Africa for Norway» video and this was the only information they ever got about Norway. What would they think about Norway?

If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that’s mainly what you hear about.

The pictures we usually see in fundraisers are of poor African children. Hunger and poverty is ugly, and it calls for action. But while these images can engage people in the short term, we are concerned that many people simply give up because it seems like nothing is getting better. Africa should not just be something that people either give to, or give up on.

The truth is that there are many positive developments in African countries, and we want these to become known. We need to change the simplistic explanations of problems in Africa. We need to educate ourselves on the complex issues and get more focus on how western countries have a negative impact on Africa’s development. If we want to address the problems the world is facing we need to do it based on knowledge and respect.

The video is made by The Norwegian Students’ and Academics’ International Assistance Fund ( With the cooperation of Operation Day’s Work ( With funding from The Norwegian Agency for Development Cooperation (Norad) and The Norwegian Children and Youth Council (LNU). 



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